Creating magical moments at Alder Hey this Christmas.

This Christmas we’re helping the wonderful team at Alder Hey Children’s Charity to create magical moments for its patients, families, and staff.

Through three exclusive products available in B&M stores, our Instant Cracker, Chocolate Cracker & Mixed Stick Pack, 10p per pack will be donated to the charity.

The donation will help bring Christmas magic to the hospital, supporting families receiving care during the festive period, including:

Christmas decorations around the hospital

Festive events for patients, families and staff

Christmas presents for patients

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Elinor Freestone, Corporate Partnerships Manager at Alder Hey Children’s Charity

"In every corner of Alder Hey, the warmth of care radiates, embracing patients with a sense of magic that defines us. Our dedicated NHS staff provide the very best care, while the charity strives to create unforgettable, positive experiences for our young patients. Visitors often speak of a special feeling here, a unique blend of hope and healing we call 'Alder Hey magic.' As Christmas approaches, this magic shines even brighter, wrapping each child in the comfort and joy they deserve."

Terms and Conditions

For every promotional Horlicks Limited Edition Instant and Chocolate Cracker and Mixed Instant Stick Pack sold in B&M Retail Limited Stores between 10/08/24 to 31/01/25 Aimia Foods Limited will donate 10p of the retail price to Alder Hey Children’s Charity (Charity Number 1160661). The maximum donation across all Limited-Edition Instant and Chocolate Crackers and Mixed Instant Stick Packs is £11,016. Find out more here www.horlicks.co.uk/pages/horlicks-alder-hey. Alder Hey Children’s Charity does not endorse this product.