Cookie Policy

This cookies policy (the "Cookies Policy") provides detailed information on how Aimia Foods Limited ("AIMIA") uses cookies, including the type and purpose of the cookies used by our website www.horlicks.co.uk (the "Website"), as well as your rights in respect of disabling cookies.

Use of cookies

Cookies allow us to, among other things, remember your preferences and recognise you on future visits. This is achieved by storing certain information on your device.

What is a cookie?

A cookie is a file that is downloaded to a user’s device with the aim of storing data that can be updated and recovered by the entity responsible for its installation.

When you access the Website and give your consent for them to be installed, small files containing information are installed on your device (computer, tablet, mobile phone, etc.). These files (which are the cookies) form part of the technology necessary to make the Website work properly and are not inherently harmful.

Cookies are installed and stored on your device and allow the tracking of your Internet activity. You can completely disable cookies in your browser settings. You can disable cookies, but the Website or some of its sections might not work correctly.

What type of cookies do we use?

Depending on the entity that manages them, cookies can be:

First-party cookies: these are cookies that are sent to the user’s device from a computer or domain managed by the web publisher itself and from which the service requested by the user is provided.
Third-party cookies: these cookies are sent to the user’s device from a computer or domain that is not managed by the web publisher, but by another entity that processes the data obtained from cookies.

The Website uses both first-party and third-party cookies.

Cookies can also be categorised according to the duration they are enabled:

Session cookies: a type of cookie designed to collect and store data while the user browses a webpage. They are often used to store information that is only useful to offer a service requested by the user just once (e.g. a list of products purchased).

Persistent cookies: a type of cookie in which data remains stored on the device and can be accessed and processed during a period set by the organisation responsible for the cookies, which could be from a few minutes to years.

The Website uses both our persistent and session cookies.

What does the website use cookies for?

Technical cookies: these cookies allow the user to browse a website, platform or application and to use different options or services therein. For example, controlling traffic and communication of data, identifying the session, accessing restricted areas, remembering the items of an order, carrying out a purchase process, applying for registration or participation in an event, using security features while browsing, storing content to share videos or audio, or sharing content through social media.
Customisation cookies: these cookies allow the user to access the service with some general features which are predefined according to some criteria on the user’s device. For example, language, type of browser through which the service is accessed, regional configuration where the service is accessed from, etc.
Analytical cookies: these cookies allow the entity responsible for them to track and analyse the behaviour of the users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of websites, applications and platforms and to define browsing profiles of the users of said websites, applications and platforms, with the aim of making improvements based on the analysis of the data of the users’ use of the services.
Advertising cookies: these cookies allow for the management, as effectively as possible, of the advertising space which, where appropriate, the publisher has included in a website, application or platform from which the requested service is provided, based on criteria such as the published content or the frequency at which the advertisements are shown.
Behavioural advertising cookies: these cookies allow for the management, as effectively as possible, of the advertising space which, where appropriate, the publisher has included in a website, application or platform from which the requested service is provided. These cookies store information of the users’ behaviour obtained through the continued monitoring of their browsing habits. This allows for developing a specific profile to show advertising based on it.

The Website uses cookies for the aforementioned purposes. For more information and a list of specific cookies we use, see: Cookies in Use.

Cookies in Use

Google Analytics

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.

Facebook

Collects data that helps to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website.

YouTube

YouTube is used to play videos embedded on the website. Cookies are set by YouTube to track usage of its services.

Hotjar

Hotjar records anonymised user interactions on the website which allows us to see how visitors are using our website.

How can you disable cookies?

You can set your browser settings to reject all cookies. However, it is possible that some features or services of the Website will not work properly without cookies. Most browsers allow you to completely disable cookies, so that you may at any time choose what cookies you would like to work on this Website by adjusting your browser settings. You can find more information in your browser settings. Below, we provide you with the links to the websites of the main browsers:

TikTok Pixel

1. a) Purpose of data processing

We use the offer of TikTok Pixel to draw attention to our attractive offers with the help of advertising media on external websites (so-called conversion tracking). This offer (Advertiser Tool) is provided by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom (both are hereinafter jointly referred to as "TikTok"). When consent is given to the use of personalisation cookies, the "TikTok pixel" provided by and for which TikTok is responsible is used or activated on our websites and cookies are stored on the user's terminal device. With the help of the TikTok pixel, it is possible for TikTok to determine the visitors to the website as a target group for the display of advertisements.

Accordingly, we use the TikTok pixel to display TikTok ads placed by us only to those TikTok users who have also shown an interest in our online offering or who have certain characteristics that we transmit to TikTok. The TikTok pixel also enables us to statistically analyse the TikTok ads placed. In principle, the data of the data subject are processed within the EU or the EEA. For this purpose, a corresponding data protection agreement has been concluded with TikTok. If personal data is transferred to countries outside the EU or EEA, this is done within the framework of the Commission's model contracts for the transfer of personal data to third countries (so-called "standard contractual clauses"). TikTok's privacy policy can be found here: https://www.tiktok.com/legal/new-privacy-policy.

1. b) Duration of storage

Data will be retained for as long as necessary to provide the service and for other purposes. Data will also be retained to the extent necessary to fulfil contractual and legal obligations.

1. c) Legal basis

The storage of the data is based on the consent of the data subject pursuant to Art. 6 para. 1 lit. a DSGVO

1. d) Advanced matching

Advanced Matching is available via TikTok Business Tools to enable businesses to send privacy-safe customer information to better match website and app events with ads on TikTok. As per standard industry practice, customer emails and phone numbers are hashed in a privacy-safe way so that TikTok is not able to identify customers who are not TikTok users.

- The identity information passed through the TikTok pixel will be hashed with SHA256 before reaching TikTok servers for matching.

- TikTok is ISO 27001 certified in the US and UK.

- TikTok complies with App Tracking Transparency (ATT) where applicable.

1. e) Possibility of objection and elimination

You can object to the collection by the TikTok pixel and use of your data for the display of TikTok ads. An opt-out option can be found in our cookie declaration (https://www.orderbird.com/en/cookies-policy). You can also block the use of cookies; please refer to the instructions for your browser software for the relevant steps.

For further information please see the following links:

TikTok’s Privacy Policy: www.tiktok.com/legal/new-privacy-policy

TikTok’s Terms of Service: www.tiktok.com/legal/new-terms-of-service

The legal basis for the processing of your data is Art. 6 Para. 1 (a) GDPR.

TikTok Cookie

We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok.

Name of cookie	Storage time	Description
_tt_enable_cookie,_ttp	13 months	Used to identify a visitor.

Here you will find TikTok's privacy policy.