We’re incredibly proud of our partnership with Alder Hey Children’s Charity and we’re donating £75,000 to help them create happy and comforting spaces around the hospital to support patient families and staff.

Our limited-edition charity designs will feature across 1 million Instant, Original and Chocolate packs which can be found in all major supermarkets. The donation will provide sensory spaces for patients being treated at Alder Hey, as well as comforting rest areas for their families and the staff delivering care.

Elinor Freestone, Corporate Partnerships Manager at Liverpool-based Alder Hey Children’s Charity said: “At Alder Hey, care goes beyond treatment – it’s a warm embrace that brings comfort, hope, and a touch of magic to every child and family. Our incredible NHS staff provide world-class care, while the charity enhances hospital experiences, creating unforgettable moments for young patients.

“Supporting parents and staff during the most challenging times is just as vital, and we remain committed to improving and enriching these spaces to make a real difference.”

You can find out more about this campaign here and read more about Alder Hey Children’s Charity and the amazing work that they do here.